A remarkable and underappreciated consequence of the emergence of decentralized finance or DeFi is the way it is helping clarify the difference between a world where consumers control their own data and one where that data is locked up in a centralized service or platform. A number of months ago, Joel demonstrated this to me by using Zerion’s application to take out a loan on Maker and then repaying that loan through another application interface. On the surface, this may not seem much different than using any digital bank to take out a loan or buy or sell a security, but as someone who first used digital media inside the walled garden of AOL, I understood immediately this difference was profound.

In the technology market, a shift in the development paradigm has always shuffled the deck and created opportunity for new entrants and new tools. We are thrilled to announce today that Placeholder led a $2.5mm investment in 3Box, a company based in New York and Berlin dedicated to the proposition that users should have an interest in their data.